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SearchDay | Brand Promotion Online -- Signals for Today's SEO

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SEW Expert - Mark Jackson Mark
Jackson


Brand Promotion Online -- Signals for Today's SEO
More SEW EXPERTS: ORGANIC SEO SEW EXPERTS: ORGANIC SEO
Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry.
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Search Engine Watch Experts Columns

SEW Expert - Carrie Hill Carrie
Hill


Get Your Small Business Involved in Social Media
More SEW EXPERTS: LITTLE BIZ SEW EXPERTS: LITTLE BIZ
Any business has the potential to excel (or fail) socially online. Having a game plan is key to making sure you're ready for both instances when your small business participates in social networks.
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SEW Expert - Liana Evans Liana
Evans


Bring Legal in Early on Your Social Media Strategy
More SEW EXPERTS: SOCIAL MEDIA MARKETING SEW EXPERTS: SOCIAL MEDIA MARKETING
With social media, it's better to make your legal team a part of the process from the beginning. Knowing the legal rules of the road when you're entering into and engaging in conversations on social media sites can save a lot of time, sweat, tears, and -- most of all -- money.
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SEW Expert - Ron Jones Ron
Jones


PPC Bid Management, Part 2
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
There are times when manual bidding is enough, and other times when an automated solution is what's needed. Whether you use an automated or manual bid management system, it really takes a good balance of human and computer interaction to produce the best results.
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News from the Search Engine Watch Blog

Engagement Index Busts Social Media Myths, Finds Financial Performance Correlation
Posted by Nathania Johnson Jul 21, 2009

A new engagement index is showing correlation is busting up some long held beliefs about social media. One of the myths is that social media can't be measured. The release of this report alone proves that it can. They measured the top 100 brands, as seen in the BusinessWeek / ...
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New LookSmart Tool Automatically Optimizes Best-Converting Ads
Posted by Nathania Johnson Jul 21, 2009

LookSmart is releasing a new tool that automatically serves up the best converting ad in a campaign group. Think of it as landing page testing, except for search ads. The tool is dubbed SmartRotation and bases the optimization on a conversion tracking script that informs ad rotation. The conversions could ...
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Search Spend Projected to Grow Despite Fears
Posted by Nathania Johnson Jul 21, 2009

The latest projections are showing that ad spend on search will continue to increase in the coming years. But those projections come with data showing marketers are not so confident in the performance of search. First up, the projections. Search tops the list of interactive marketing categories for projected ad spend ...
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More Layoffs At Google Following Radio Advertising Automation Sale
Posted by Frank Watsonhttp://www.kangamurramedia.com Jul 21, 2009

Looks like Google will be laying off employees assigned to their radio automation business, according to Web Guild. The soon to be laid off employees should number about 100. "The layoffs will primarily be related to employees working directly on the product as well as extend support for the product. Google ...
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Finally Google Competitors Realizing Content Is Way To Go
Posted by Frank Watsonhttp://www.kangamurramedia.com Jul 21, 2009

Both Microsoft and AOL have laid out plans to concentrate on building their content channels. Yahoo should be joining suit. Google is now the most visited site on the web, according to Alexa, a spot Yahoo maintained for years. Interestingly, Yahoo has more hot pages over at Alexa. When I looked ...
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SES San Jose Preview: A Conversation With Metric Voodoo
Posted by Mike Bolandhttp://www.kelseygroup.com/blog/ Jul 21, 2009

Readers of this blog are aware that we're less than a month away from SES San Jose (Aug 10-14). In anticipation of some of the mobile local content that will be featured at the show, I was able to catch up with Michelle Moore, director of search engine strategies at ...
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The Online Newspaper Paywall: You Can Build It, But They Won't Come
Posted by Nathania Johnson Jul 21, 2009

If history repeats itself then the newspaper industry is like a freakin' hamster wheel. When papers first hit the web, many had their content locked up tight behind paywalls. I remember because I worked in politics at the time and I hated coming up against that #&$^#& wall when I ...
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FriendFeed Updates API with Real-time, Oauth, File Attachments and Sharing Options
Posted by Nathania Johnson Jul 21, 2009

Social media aggregator FriendFeed has updated its API with a bunch of features that are relevant to current online social and search behavior. The updates are: Real-time APIs - Get feeds in real-time by sing long polling. This includes search. Flexible sharing options - Allows direct messages and sharing to multiple feeds. File ...
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Marketers and Optimizers and Videographers! Oh, My!
Posted by Greg Jarboe Jul 21, 2009

Imagine a room full of internet marketers, search engine optimizers, and professional videographers! Oh, my! And I'm not talking about the room where Clay Shirky, author of Here Comes Everybody, will give his opening keynote on the first day of the SES San Jose conference, which will run concurrently with ...
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More Chinese Internet Users Than US Population
Posted by Frank Watsonhttp://www.kangamurramedia.com Jul 21, 2009

The number of internet users in China has surpassed the population of the United States, according to the China Internet Network Information Center. Last year their use of broadband passed US numbers, so the level of service and number seems to be growing at a much more rapid rate than ...
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Google Earth Adds the Moon on the Anniversary of the Apollo 11 Landing
Posted by Nathania Johnson Jul 21, 2009

Today is the 40th anniversary of the first landing on the moon. The mission was carried out by the Apollo 11 crew which carried Neil Armstrong, Michael Collins, and Buzz Aldrin. Armstrong and Aldrin actually walked on the moon, while Collins orbited. Celebrating the significant event, Google Earth has added the ...
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All Work and No Play at SES San Jose? Not!
Posted by Greg Jarboe Jul 21, 2009

I know, I know, I've been focused on what you will learn by attending SES San Jose 2009 from August 10-14, the Social Media & Video Strategies Forum on August 11, and/or the Local Search Summit:09 on August 13. You'd think that I was some kind of Puritan from ...
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Confessions of an SEO Copywriter (You don't need a lot of copy)
Posted by Nathania Johnson Jul 21, 2009

One of our very own SEW experts, Tim Ash is featured on the cover of the summer edition of Online Strategy Magazine. In it, he talks about the short attention span of web users and how too much copy or flashy graphics can detract from conversion goals. These are things ...
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Local Search Summit:09 Joins SES San Jose and Social Media & Video Strategies
Posted by Greg Jarboe Jul 21, 2009

Right after I posted Optimized Schedule for SES San Jose Plus Social Media & Video Strategies I discovered that there's going to be another event that week. It's was like hearing Ron Popeil tell me, "But wait! There's more!" That's right, I just found out that Local Search Summit:09 ...
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Search Engine Watch Forum Discussions

Bing Search Algorithm? Jul 21, 2009
Hi Does anybody has got any clue of search algorithm of Bing - The decision engine:) Is anybody here getting good amount of traffic from Bing? Cheers!
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website paid directory listings - how viewed? Jul 18, 2009
Google frowns on paid links, common knowledge. How do they react to paid directory listings? This is a construction directory, where pages do come up by city/location.
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Optimize - Google Products Search Results Jul 17, 2009
Hi Friends, i got one project and there is needs to submit products in google base and i will be appreciate your help in suggestions of best ways to optimize your Google Product Search Results. Please explain me all the factors which should be care in submissions of products. your answers will be ...
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The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

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