Today's search engine marketing news and opinion: Top Signs Your Site Isn't Ready for Prime Time; Taking the Fear Out of Web Analytics for Your Small Business; Semanti Firefox Add-on Aims to Reduce Keyword Refinement, Provide Better Results; and more.
Today’s Top Story:
 MarkJackson |
Top Signs Your Site Isn’t Ready for Prime Time  SEW EXPERTS: ORGANIC SEOMany things have changed in the last few years, but the real foundation for SEO success hasn’t changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series. » Full story » Print version |
Search Engine Watch Experts Columns
 CarrieHill |
Taking the Fear Out of Web Analytics for Your Small Business SEW EXPERTS: LITTLE BIZ Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren’t measuring the right data? » Full story » Print version |
 LianaEvans |
Get Your Head Out of the Sand SEW EXPERTS: SOCIAL MEDIA MARKETING A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they’re saying about you? Are you missing out on opportunities to connect with them? » Full story » Print version ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
 RonJones |
Effective PPC Ad Copy 101, Part 2 SEW EXPERTS: SEM 101 We’ve covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we’ll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. » Full story » Print version |
News from the Search Engine Watch Blog
| Semanti Firefox Add-on Aims to Reduce Keyword Refinement, Provide Better Results Posted by Nathania Johnson Jun 24, 2009 If you’re like most searchers, you find yourself refining your searches until you find what you’re looking for. But if Bruce Johnson from Semanti has his way, you’ll start getting the results you want from your first search. Johnson is the CEO of Semanti, a San Francisco-based semantic search company. Today, … » Continue reading |
| Author Search Enabled on Google News Posted by Nathania Johnson Jun 24, 2009 If you have a favorite journalist, you can now search their name on Google News. There are three ways you can do this: 1. Type in “author:” followed by the name. 2. Use the Advanced Search option in Google News. 3. Click the link associated with a name featured in Google News … » Continue reading |
| Google Launches Volunteer Search Site Posted by Nathania Johnson Jun 24, 2009 If you’re looking to give back to your community or volunteer for a charity, a new site from Google can help you find the right opportunity. It’s called AllforGood.org and it’s a volunteer search site. When you visit the site, it detects your location via your IP address. The results will … » Continue reading |
| SES Toronto 2009 Gets Rave Reviews from Attendees Posted by Greg Jarboe Jun 24, 2009 We conducted more than half a dozen video interviews with attendees at SES Toronto 2009 — to get feedback on the conference. Basically, the event got rave reviews with comments ranging from “excellent” to “bloody fantastic.” A couple of attendees mentioned the Monday keynote by Tara Hunt, author of The Whuffie … » Continue reading |
Search Engine Watch Forum Discussions
| Geo-Targetting in Yahoo Jun 23, 2009 I have been running the two campaigns, once targetted to california and another to florida. The problem i am facing is, if i get the good conversioins from california, then i get very less conversions come from Florida and VIce Versa. why so? Can anybody answer me » Join the discussion |
| Yahoo! Launches “My Display Ads” Jun 22, 2009 Hey Everybody, Just wanted to share some exciting news with you. Today Yahoo! launched My Display Ads, a pilot program that puts display advertising within reach of advertisers who were previously limited to search marketing. Advertisers can upload existing ads, or build their own from more than 700 templates. And, unlike … » Join the discussion |
| Google announcement – Improved flash search and indexing Jun 22, 2009 Hey Guys Google has just released a couple of days back that now their crawlers are much of capable to crawl adobe flash files with its embedded content from external files. So now you may go ahead with swf files on your websites and get it crawled & indexed completely by Google … » Join the discussion |