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SearchDay | Search is Not Enough

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SEW Expert - William Flaiz William
Flaiz


Search is Not Enough
More OUTSOURCED OUTSOURCED
Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. Examine the entire marketing funnel, not just the search component, to maximize your marketing dollars.
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Search Engine Watch Experts Columns

SEW Expert - Chris Boggs Chris
Boggs


Is Your SEM Truly Looking at Search Holistically?
More SEM CROSSFIRE SEM CROSSFIRE
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions to make sure your potential search vendors view search holistically when updating ongoing strategy and planning considerations.
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SEW Expert - Elisabeth Osmeloski Elisabeth
Osmeloski


The New Era of Travel Affiliate Marketing
More VERTICAL SEARCH VERTICAL SEARCH
As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players.
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SEW Expert - Ron Jones Ron
Jones


MySpace for Online Learning and Marketing Tools
More SEM.EDU SEM.EDU
While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. If you can pull the aptitude and savvy of students from what they like to do outside class into the classroom, it makes for a more interactive environment.
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SEW Expert - Sage Lewis Sage
Lewis


My Wife, the Editor
More LINK LOVE LINK LOVE
Editor of any kind of publication -- machining, food, scientific equipment -- is an underground ruling class that very few average people know about. When approaching an editor of a newspaper, trade publication, or a major publication, if you want the quote, if you want the link, treat these people with the respect they've come to know and love.
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News from the Search Engine Watch Blog

Yahoo Stock Plummets to $13, Investor Proposes Microsoft Acquisition at $22
Posted by Nathania Johnson Oct 10, 2008

Hindsight is always 20/20, and that Microsoft acquisition offer for Yahoo earlier this year is looking sweeter by the moment looking in the rear view mirror. Too bad Yahoo rejected the $31 per share offer, because their stock has plummeted to $13 a share this week. To be fair, some of ...
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MIVA Releases Customizable ALOT Toolbar, Homepage, and Widgets
Posted by Nathania Johnson Oct 10, 2008

Digital advertising company MIVA has released an update of their toolbar, enabling customizable features. MIVA is also launching a customizable homepage and a widget site, ALOT Buttons, for their customers. The ALOT brand launched in the last quarter of 2007 with the theme "Make the Internet Easy." ALOT products aggregate proprietary ...
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Google CEO Calls Internet "Cesspool"
Posted by Frank Watson Oct 10, 2008

Google CEO Eric Schmidt must love controversy. In a speech to magazine executives Wednesday he called the internet "a cesspool", AdAge reported. I don't know if that makes Google a sewerage company, but I think Schmidt should realize that many look at Google as their filter to the web. Employees like ...
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Google Stock Downgraded to Hold; Local.com Authorizes Stock Repurchase Program
Posted by Nathania Johnson Oct 9, 2008

Soleil Securities has downgraded Google stock (GOOG) from "buy" to "hold." Their reasoning is that ad-driven companies will see a slowdown to the weak economy and that Google is already experiencing a slowdown in growth of their ad revenues. Soleil analyst Laura Martin downgraded the price target for GOOG from ...
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Search Engine Watch Forum Discussions

Google at 10: What's Your SEO Strategy Oct 9, 2008
Google was a predictable little search engine when it was a toddler. It loved content and it loved links. It really, really loved links. As it grew it introduced other factors over the years. Whether you call them the "yo-yos" or the "wobblies," search positions are impossible to predict. G ...
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Best Seo Template For Blogger Oct 6, 2008
I wanna use the best seo template to be used for my blogger. I have been using this blog http://anshuldudeja.blogspot.com Please suggest me the best seo blogger template that i can use. And please also suggest about my blog what i should need to add more or changes i should make in it.:confused:
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Google building YouTube to be cash giant Oct 9, 2008
Google is reportedly on the path of making YouTube similar to an Affiliate Marketing channel. (http://www.ecommerce-guide.com/breakingnews/article.php/3776621) After watching music videos or movie clips, links will be available to Amazon or iTunes to buy the media recently viewed. Will this put more pressure on companies to make more videos? The major ...
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SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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