One of the world's foremost super searchers has distilled his extensive and wide-ranging knowledge into an essential guide to the web's highest quality resources.
The Extreme Searcher's Internet Handbook, by Randolph Hock, is both a compendium of high quality web sites, and a treasure trove of tips and tricks for finding information online. Subtitled "A Guide for the Serious Searcher," the book is an excellent follow-on to Ran's previous book, The Extreme Searcher's Guide to Web Search Engines.
Whereas the fist book was a nuts and bolts look under the hood of the major web search services, The Extreme Searcher's Internet Handbook is much wider ranging, looking not just at web directories, search engines and portals, but also at specialized search sites.
For example, chapters are dedicated to groups and mailing lists, an internet "reference shelf," sights and sounds, news, and shopping.
Importantly, the book is also full of tips on how best to find and use specialized resources. With all of the Google mania we're experiencing these days, it's easy to forget that many of these specialized resources often offer much better quality search results than you can get with a general purpose search engine. Why? Often it's because they are selective in the resources they offer -- the opposite approach to Google's motto of finding and indexing all of the world's information.
Specialized sites also have search tools that are "tuned" to finding information specific to a particular subject or category. Many offer advanced capabilities to allow you to be even more precise in your hunt for information.
The book shows you how these search tools work, often providing useful information that's not always obvious, such as whether a search tool is automatically using Boolean logic, or how to turn on or off optional features.
Despite being aimed at "serious searchers," this is an excellent book for people of any skill level. All of the web site descriptions are clear and straightforward. And for newcomers, the first and last chapters are particularly useful, detailing basics for becoming a serious searcher and how to go about publishing information online yourself.
One of the things that makes Ran both an excellent writer and speaker is his unconventional approach to information discovery. One of my favorites: "click everywhere." Don't just click obvious links or buttons -- experiment by clicking anything you see on the page. You never know what you might find -- and sometimes what you find can be quite valuable.
As a bonus, Ran maintains the Extreme Searcher's web site, with links to all of the sites mentioned in the Extreme Searcher's Internet Handbook. There's also a useful search engine comparison chart and links to Ran's monthly columns from the CyberSkeptic Guide to Internet Research.
Although The Extreme Searcher's Internet Handbook is not part of CyberAge books Super Searcher series, Ran Hock is clearly a super searcher himself. As Gary Price notes in his foreword to the book, "I don't doubt that in a very short period of time your copy will be dog-eared, full of notes, draped with Post-Its, and nothing short of worn out." In the two weeks I've had my copy, it's already half-way there.
The Extreme Searcher's Internet Handbook
by Randolph Hock
CyberAge Books - $24.95
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
| More Marketing Budgets Shifted To Online Strategies... |
Advertising Age Feb 11 2004 2:22PM GMT
| The Different Spins on Online Piracy... |
ABCNEWS.com Feb 11 2004 1:09PM GMT
| WhiteHouse.com domain name up for sale... |
MultiReg.com Feb 11 2004 12:12PM GMT
| Search engines rule UK supplier hunt... |
Netimperative Feb 11 2004 11:36AM GMT
| Spammers not worried about laws says report... |
Silicon.com Feb 11 2004 9:16AM GMT
| Google takes ad service to China... |
CNET Feb 11 2004 5:15AM GMT
| Search Engine Trouble... |
Smart Money Feb 11 2004 1:13AM GMT
| Yahoo testing Inktomi results... |
About Web Search Feb 10 2004 6:54PM GMT
| Legal downloads outsell CDs... |
Personal Computer World Feb 10 2004 6:06PM GMT
| The Microsoft-Google incident... |
ZDNet Feb 10 2004 2:15PM GMT
| Research domain name history... |
MultiReg.com Feb 10 2004 9:19AM GMT
| Meta Search Engine Mamma Makes Some Upgrades... |
Research Buzz Feb 10 2004 9:12AM GMT
| Mozilla browser naming dispute finally ends... |
Silicon.com Feb 10 2004 7:45AM GMT
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!