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SEW Expert - Ron Jones Ron

Twitter 101, Part 1
This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. We'll cover everything you need to know about setting up and using a Twitter account, and share some tools and resources to help you leverage Twitter to market yourself or your company.
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Search Engine Watch Experts Columns

SEW Expert - Joshua Palau Joshua

Search is Search: Paid and Organic Search Synergies
You don't have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together.
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SEW Expert - Frank Watson Frank

Does Twitter Reflect a Change in How We Search?
Google will always be a major presence on the Web, and the place to go for certain types of information. When once we looked to the engines for all quick finds of needed information, we're now getting some of that from the global village of social media.
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News from the Search Engine Watch Blog

Search Drives 5th Consecutive Record Setting Year in Internet Advertising
Posted by Nathania Johnson Mar 30, 2009

Despite the economic decline of 2008, internet advertising reached $23.4 billion, setting a new record high. Records have been set for five consecutive years, according to data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. Search grew 19% over 2007, maintaining its role as the driving force behind the continued (yet ...
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Google Maps Enables Search for Complete User-Generated Maps
Posted by Nathania Johnson Mar 30, 2009

Google Maps has a feature called "My Maps" where users can create custom maps marking points of interest. Users can set them as private or as public and share them. Until now, the complete maps didn't show up in the results. That's changing, however, as Google rolls out the ability to ...
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Report: Jonathan Miller to Run NewsCorp's Digital Unit
Posted by Nathania Johnson Mar 30, 2009

AOL's former Chief Executive Jonathan Miller has been approached by NewsCorp to head up their digital unit, according to reports. Miller is under a non-compete agreement with AOL, but that expires within days. The agreement prevented Miller from joining Yahoo!'s expanded board, a compromise with investor Carl Icahn last summer ...
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Google AdSense Says Goodbye to YouTube Video Feature
Posted by Nathania Johnson Mar 30, 2009

Google will no longer be offering YouTube video ads in AdSense. Apparently, the feature hasn't performed as well as AdSense had hoped. Publishers may still get video ads if they accept image ads on their sites or if the produce video content and use AdSense for video. Meanwhile, if publishers still ...
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Death of newspapers or new era of online journalism?
Posted by Greg Jarboe Mar 30, 2009

I just received an email from an old friend about The Christian Science Monitor, which published its final daily print edition yesterday. This prompts me to ask, "Should search engine marketers mourn the death of newspapers or celebrate the new era of online journalism?" Before I tackle this emotional ...
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NYC Public Relations Firms: Give PR Jobs to CCNY Students
Posted by Greg Jarboe Mar 30, 2009

If top NYC public relations firms are smart, they'll give PR jobs or paid internships to The City College of New York (CCNY) students that I met last week. Why? Because most of these kids know something that most of us don't and it is crucial to our ...
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Searchme Adds Twitter Button to Aid Tweets of Search Results
Posted by Nathania Johnson Mar 30, 2009

Visual search engine Searchme has added a Twitter button that helps users Tweet the search results they've come across. Once you've conducted your search, simply click the button. You'll be taken to the Twitter homepage where a Tweet is already prepared for you. Tweak as needed or go ahead and ...
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Search Engine Watch Forum Discussions

Should I move a popular directory to a separate domain? Mar 30, 2009
I think my issue is somewhat complex (at least to me!). I have a web design company, with a PR of 6. For the past 10 years I have had a subdirectory of the primary domain (which is about the Web biz) that is a micro-site for a prominent American novelist ...
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Question on an interesting phenomenon Mar 27, 2009
We sell software. Pretend that we sell Adobe Photoshop. We know that most people search "Photoshop" "Adobe Photoshop" "Photoshop CS" etc. etc. We ran a recent search query report and found hundreds of searches for "Adobe Photoshop Software CS Win/Mac" We knew from our experience that ...
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keywords in url vs. length Mar 19, 2009
URL length and new site name. Am I overdoing it? My site name contains relevant searched keywords, but it is bunched together like this: I have purchased The theory here is that the spacing will make the url more relevant based off the keywords it contains. I would redirect ...
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SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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