SearchDay | Social Community: Free Pancakes Anyone?

Today's Top Story:

Erik Qualman

Social Community: Free Pancakes Anyone? BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Starbucks, Ben & Jerry's and others gave freebies on Election Day -- did it work as well as fresh pancakes? » Full story » Print version

Ron Jones	A Look Back, and a New Beginning SEM.EDU Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101. » Full story » Print version
Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 2 BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program. » Full story » Print version
Carrie Hill	25 Design Best Practices for Your Small Business Web Site LITTLE BIZ Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience. » Full story » Print version

Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
Register today - don't miss this free webinar!