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SearchDay | Most Corporate Social Media Efforts Will Fail

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SEW Expert - Liana Evans Liana
Evans


Most Corporate Social Media Efforts Will Fail
More SEW EXPERTS: BRAND EQUITY SEW EXPERTS: BRAND EQUITY
Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. It basically comes down to understanding what is really involved in launching a social media strategy.
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Search Engine Watch Experts Columns

SEW Expert - Joshua Palau Joshua
Palau


The Search Bachelor
More SEW EXPERTS: OUTSOURCED SEW EXPERTS: OUTSOURCED
We've all dated someone who, after a few dates, is already picking out baby names; they're in such a rush to get to the end game that they skip over asking the important questions that they really need answers for to know how to make relationships work. That happens a lot with agencies and clients, too.
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SEW Expert - Frank Watson Frank
Watson


Extortion SEO Sanctioned by Google
More SEW EXPERTS: SEM CROSSFIRE SEW EXPERTS: SEM CROSSFIRE
Google has taken a hard-line approach to link buying, but they've left the door open for another profitable niche: extortion SEO. Sites like Ripoff Report have perfected the art of maligning businesses and then charging them to get that information removed. And Google has no problem with it.
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News from the Search Engine Watch Blog

Yahoo! First Page Advertisers Increase by 10% in Q1 2009
Posted by Nathania Johnson Apr 14, 2009

When Yahoo! announced that its quarterly earnings will be released Tuesday, April 21, I mentioned that it could be too soon to see any changes due to the installation of a new CEO in Carol Bartz. But, hopefully, I might be wrong. AdGooroo has released its first quarter search engine data ...
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Ex-Yahoo! Tapped as Vice President of Ad Operations at interCLICK
Posted by Nathania Johnson Apr 14, 2009

Dave Myers, formerly the senior director of advertiser marketplace operations at Yahoo! has been selected by online advertising network, interCLICK, to be their new vice president of ad operations. Myers will oversee day-to-day operations including media buying, account management, analytics and ad operations While at Yahoo!, Myers led the go-to-market and ...
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No Need to Freak Out Over Google Analytics Suddenly Disappearing
Posted by Nathania Johnson Apr 14, 2009

Last week, there were reports swirling the internet about how many of the top 10,000 sites would soon lose their Google Analytics reporting because they were using outdated code. Not surprisingly, this was just a rumor. Here are the facts: 1. Google does indeed have updated Google Analytics code, called ga.js. 2. ...
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Q&A with Piera Palazzolo, SVP of Dale Carnegie Training
Posted by Greg Jarboe Apr 14, 2009

One of the new tracks at SES New York 2009 was focused on "Search & the C-Level Executive." As I pointed this out during the "First Timer's Guide to SES and SEM" session, I was asked what a C-level exectutive was. I quipped it was any executive who ...
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Digg Search is Now Harder, Better, Faster, Stronger
Posted by Nathania Johnson Apr 14, 2009

Digg has introduced an updated search to their social bookmarking site. Design head Daniel Burka outlined the changes in a post on the Digg blog. The updates include: Filtering by factors such as Digg count, topic, time, etc. Advanced shortcuts to search for specific promotion characteristics. Add +p to your query ...
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Search Engine Watch Forum Discussions

Canonical link use Apr 8, 2009
Hi, first of all thanks for your comments in advanced. My website use session ids so my question is where to add the canonical link and how. Main page - www.example.com/music Thousands of these pages: www.example.com/music;jsessionid=4G5C40SLIHSSYCWIAAOCFEYKZAAB0IWC? Where do I place the canonical link? Do I put it on the main page or do I ...
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CPC Organic Ranking Apr 9, 2009
I Noticed something a bit strange today. I run a AdWords campaign using Google's URL builder to tag my links and I periodically check my organic ranking for my site on the major search engines. I searched MSN for a keyword I've targeted and coming up organically ranked 9th is one ...
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How to control description that Google Shows - DMOZ.org description showing. Apr 11, 2009
Hello Search Watch. My question concerns the art of controlling the description that shows in the search results. I thought I had it figured with HTML Title and Content. Now the darn Google is showing the dmoz.org description for a few of my keywords. This seems strange. the dmoz.org description determined by ...
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