SearchDay | Most Corporate Social Media Efforts Will Fail

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Liana Evans

Most Corporate Social Media Efforts Will Fail SEW EXPERTS: BRAND EQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. It basically comes down to understanding what is really involved in launching a social media strategy. » Full story » Print version

Joshua Palau	The Search Bachelor SEW EXPERTS: OUTSOURCED We've all dated someone who, after a few dates, is already picking out baby names; they're in such a rush to get to the end game that they skip over asking the important questions that they really need answers for to know how to make relationships work. That happens a lot with agencies and clients, too. » Full story » Print version
Frank Watson	Extortion SEO Sanctioned by Google SEW EXPERTS: SEM CROSSFIRE Google has taken a hard-line approach to link buying, but they've left the door open for another profitable niche: extortion SEO. Sites like Ripoff Report have perfected the art of maligning businesses and then charging them to get that information removed. And Google has no problem with it. » Full story » Print version

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