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SearchDay: It Pays to Link Consistently

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Search Engine Watch Experts Columns

Search Engine Watch Expert - Mark Jackson
Mark
Jackson
It Pays to Link Consistently
» AU NATURAL: Organic search engine optimization strategy and tactics
You have control over the internal links on your site, so be sure you're taking advantage of that when creating them. Taking a look at your Web site's consistency in internal linking and the use of your domain name can make a big difference in your site's organic search engine rankings.
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Search Engine Watch Expert - Carrie Hill
Carrie
Hill
The Big Picture -- Well Rounded SEM for SMBs, Part 1
» LITTLE BIZ: Search marketing tips for small business
There are many different elements a small business can use to put together a well rounded online marketing campaign. We've put together a list of things to think about when putting your search marketing to the test.
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News from the Search Engine Watch Blog

Testing Landing Pages Includes Testing Best Practices
Posted by Nathania Johnson
The Google Website Optimizer blog has an interesting case study about a landing page test for a stair remodeling and new home construction business.
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JumpTap Expands Mobile Search and Ad Network in Europe
Posted by Nathania Johnson
JumpTap pointed to recent projections from eMarketer, which see European spending tripling over the next three years, as part of the reason for the expansion.
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CAPTCHA Hacks For Gmail, Blogspot, Craigslist Causing Problems
Posted by Frank Watson
Seems the hackers have found a way to work around CAPTCHA - the once great hope of stopping bots from spamming.
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The Twitter Birds Just Can't Lift That Whale
Posted by Frank Watson
The constant over capacity problems Twitter is experiencing - and also its millions of new users - has been creating a situation where people are slowing there use of this new social media community.
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Google Releases Study on Mobile Search Query Suggestions
Posted by Nathania Johnson
Typically, a 15 character query requires approximately 30 key presses to perform, according to the study. But when query suggestions are added to the mix, workload and key presses declined while enjoyment increased.
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Google to Viacom: Don't Turn YouTube into SueTube
Posted by Kevin Heisler
Google, YouTube's owner, claims the $1 billion copyright infringement lawsuit questioning YouTube's ability to keep copyrighted material off YouTube.com threatens the free exchange of information on the Internet.
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Is Yahoo Gouging For Domain Registrations?
Posted by Frank Watson
A thread over at WebmasterWorld has reported that Yahoo will be increasing its charges for domain registration as of July 1, 2008 to $34.95. Now I have not heard that the major domain registries have increased prices so is this another way Yahoo thinks it can help increase revenue?
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Microsoft Live Search Cashback: How Will You Spend Your $600 Rebate? - http://blog.searchenginewatch.com/blog/080523-131225
Posted by Kevin Heisler
Microsoft wants all Americans who receive a $600 rebate check to think of Live.com search first. If you're going to spend money online, what's the most relevant result?
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Search Engine Watch Forum Discussions

Are WE Just Animals Using Social Media?
Posted by AussieWebmaster
"Man is a social animal. Without society he is nothing but animal." The question now becomes: is the Internet an extension of society?
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Gmail and Blogspot Use by Spammers
Posted by sitetruth
Both Gmail and Blogspot are widely exploited by spammers. Gmail provides a way to get a free, anonymous return address, and Blogspot provides free hosting with redirection capability. Google tried to prevent this with a CAPTCHA, but it's been broken.
» Join the discussion...

Automatic matching 5/20: What does it really mean for advertisers?
Posted by shorebreak
I'll go out on a limb and say that this is one of the 3-4 most profound changes to AdWords and the entire paid search industry that have ever occurred, right up there with Quality Score, Broad Match and AdSense.
» Join the discussion...


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

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