A case involving ads linked to search terms including the name of insurance company Geico can go to trial, a judge rules. Geico claims trademark infringement by such ads appearing on Google and Overture. Details from News.com: Geico gets green light to sue Google, Overture Over at MediaPost, this related piece looks at whether such ads might actually help brand owners, Analysts: GEICO Ruling May Not Be 'Good News' For Brands.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!