Survey: Survey: Consumers Want More Personalized Online Ads, But Don't Want Identities Known
Source: Media Post
A study from the Ponemon Institute reports that personalized ads are fine with consumers only if advertisers do not gather enough info to personally identify them.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!