What might help Amazon draw users away from Google, Yahoo, MSN and others to its new a9 search engine? How about 1.5 percent off your Amazon purchases? Now that will incent me when it's time to do my Christmas shopping. More from the Unofficial Google Weblog here: Amazon Discount for Using A9.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.