Web Search Ad Field Finds Itself Changing
Source: Investors Business Daily
Doug Tsuruoka conducts an interview with Rob Wilk, the director of search engine marketing for Avenue A/Razorfish.
>From the article, "Among the trends in paid search: growing use of shopping comparison engines — search services that help shoppers pinpoint the cheapest price for a product online. Experts also expect more use of highlighted "keywords" in online content. That means advertiser-sponsored links would be placed within news stories or other material."
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Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!