Web Search Ad Field Finds Itself Changing
Source: Investors Business Daily
Doug Tsuruoka conducts an interview with Rob Wilk, the director of search engine marketing for Avenue A/Razorfish.
>From the article, "Among the trends in paid search: growing use of shopping comparison engines — search services that help shoppers pinpoint the cheapest price for a product online. Experts also expect more use of highlighted "keywords" in online content. That means advertiser-sponsored links would be placed within news stories or other material."
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