SEO News

Yahoo CFO Says Paid Search is Far From Matured

by ,  Comments

Yahoo Keeps 2004 Revenue
Source: Dow Jones

and

Paid-Search Market 'Far from Mature' - Yahoo CFO

Source: Reuters


Susan Decker spoke at conference sponsored by Banc of America Securities.

She told analysts:

+ "Yahoo still expects to report 2004 revenue excluding traffic acquisition costs of $2.455 billion to $2.535 billion and operating cash flow of $945 million to $995 million.:

+ "The company's revenue and margins have tripled in a 10-quarter time period, which has caused profits to multiply 10 times, CFO Decker said."

+ "Paid-search is the fastest growing online advertising segment, and 'we think it's far from matured,' she said. However, she noted that trends in the number of search-engine queries consumers make has taken on seasonal patterns, where the first and fourth quarters show strength and the warmer six months are weaker.


ClickZ Live Vancouver | July 18, 2013 Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!

Recommend this story

Commenting policy Add a Comment