SEO News
Search

Yahoo CFO Says Paid Search is Far From Matured

by , Comments

Yahoo Keeps 2004 Revenue
Source: Dow Jones

and

Paid-Search Market 'Far from Mature' - Yahoo CFO

Source: Reuters


Susan Decker spoke at conference sponsored by Banc of America Securities.

She told analysts:

+ "Yahoo still expects to report 2004 revenue excluding traffic acquisition costs of $2.455 billion to $2.535 billion and operating cash flow of $945 million to $995 million.:

+ "The company's revenue and margins have tripled in a 10-quarter time period, which has caused profits to multiply 10 times, CFO Decker said."

+ "Paid-search is the fastest growing online advertising segment, and 'we think it's far from matured,' she said. However, she noted that trends in the number of search-engine queries consumers make has taken on seasonal patterns, where the first and fourth quarters show strength and the warmer six months are weaker.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus