If you've concentrated your search marketing efforts in North America, you're missing out on one of the largest and most developed markets in the world. But reaching out to Europe should be a considered move, taking into account the cultural differences and nuances of SEM that can help--or hinder--your efforts.
In today's SearchDay article, Search Marketing in Europe, Patricia Hursh reports on a recent panel at Search Engine Strategies in San Jose, offering an account of what it takes to have a successful search marketing campaign in Europe.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
