SEO News
Search

Candidates Missing Out On Search Ads

author-default
by , Comments

From Business 2.0, an interesting article saying that political campaigns are failing to consider search in their marketing mix: Political Campaigns Are Missing the Boat on Paid Search. The Dean campaign found it effective. But others haven't got on-board. Good quotes. Thanks to Search Engine Guide for the tip.

Meanwhile, an article from MediaPost, Pew Study Reports Meager Spending On Web Ads By Political Campaigns, discusses a new survey of online media ads for campaigns. Don't get your hopes up about getting some real stats on political search spending, however. The survey only tracked banner ads. Survey can be found here: Presidential Campaign Advertising on the Internet.

Here's also some other articles on search and political ads:


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus