From Business 2.0, an interesting article saying that political campaigns are failing to consider search in their marketing mix: Political Campaigns Are Missing the Boat on Paid Search. The Dean campaign found it effective. But others haven't got on-board. Good quotes. Thanks to Search Engine Guide for the tip.
Meanwhile, an article from MediaPost, Pew Study Reports Meager Spending On Web Ads By Political Campaigns, discusses a new survey of online media ads for campaigns. Don't get your hopes up about getting some real stats on political search spending, however. The survey only tracked banner ads. Survey can be found here: Presidential Campaign Advertising on the Internet.
Here's also some other articles on search and political ads:
- Political Groups Dabbling in Search Engine Marketing from MediaPost, via a write-up in the blog last month.
- SEM Power Politics: PACs, Nonprofits, and 527s from ClickZ, April 2004
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