From Business 2.0, an interesting article saying that political campaigns are failing to consider search in their marketing mix: Political Campaigns Are Missing the Boat on Paid Search. The Dean campaign found it effective. But others haven't got on-board. Good quotes. Thanks to Search Engine Guide for the tip.
Meanwhile, an article from MediaPost, Pew Study Reports Meager Spending On Web Ads By Political Campaigns, discusses a new survey of online media ads for campaigns. Don't get your hopes up about getting some real stats on political search spending, however. The survey only tracked banner ads. Survey can be found here: Presidential Campaign Advertising on the Internet.
Here's also some other articles on search and political ads:
- Political Groups Dabbling in Search Engine Marketing from MediaPost, via a write-up in the blog last month.
- SEM Power Politics: PACs, Nonprofits, and 527s from ClickZ, April 2004
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!