SEO News
Search

Yellow Pages Publisher Launches Search Marketing Program

by , Comments

Dex Media Pursues SME Market, Analysts Ponder Relevancy
Source: Media Post

Dex Media, publisher of print edition Yellow Pages, has designed a new program, which aims to help small- to-mid-sized enterprises (SMEs) establish both an online presence and a search marketing campaign. Analysts say the new product is simple enough to incentivize SMEs to allocate spending, but worry whether the cost-per-click (CPC) model is relevant to their needs.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus