Dex Media Pursues SME Market, Analysts Ponder Relevancy
Source: Media Post
Dex Media, publisher of print edition Yellow Pages, has designed a new program, which aims to help small- to-mid-sized enterprises (SMEs) establish both an online presence and a search marketing campaign. Analysts say the new product is simple enough to incentivize SMEs to allocate spending, but worry whether the cost-per-click (CPC) model is relevant to their needs.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!