Stefanie Olsen reports in a CNET article about a new project from Bill Gross, the CEO of Idealab: Idealab chief stakes out new direction in search. IdeaLab is where Overture (known at that time as GoTo.com) began. To be unveiled at JB's Web 2.0 Conference, it's called Insider Pages.
The Web site lets people sign up to connect with friends and mine their recommendations for local shops and services. The free product, still in experimental form for Los Angeles residents only, puts a new spin on social-networking services like Friendster by infusing it with the local insider feel of Craigslist.
The article mentions that Seattle-based company called Judy's Book is about to launch a similar service.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!