Several stories out there today like this one: Gmail Atom Feed Coming? that discuss a new button that's now appearing on Gmail and how it might signal a new feature that will push new email alerts (subject line, the e-mail address of the sender and a brief summary of the e-mail message) to an aggregator using ATOM.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.