While focus groups and market research play an important role in optimizing web sites, SearchDay guest writer Heather Lloyd-Martin calls our attention to an under-utilized source of competitive intelligence that's available to everyone with a web site. Connecting with Customers through Search Market Research reports on a Search Engine Strategies panel that focused on improving customer experience, pinpointing buyers' exact interests and reaching prospects at every phase of the buying cycle by data mining search logs for this crucial market research data.
A longer version of this story for Search Engine Watch members goes into more detail about the process of search market research, presenting the findings of case studies and providing specific, actionable tips and tools for effective data mining and other forms of customer research.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!