Search marketing firm Fathom Online has assembled a Keyword Price Index to show average bid prices for various industries.
The index looks at the prices for the top five spots for the 500 most queried terms for an industry, as determined by Fathom. Prices include those on major and lesser-known search engines.
For September 2004, automotive had the highest average weighted price of $1.54 per click. Wireless telecommunications came lowest at $1.09. More details here: New Tracking Data Reveals Marked Disparities In Paid Search Costs, Yield.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!