Those of you interested in personalization issues might want to take a look at a couple of interesting presentations (PowerPoint slides) from a Yahoo Research Labs workshop on recommender systems that was held in August
A recommender system is an automated algorithm for providing personalized recommendations (for movies, or music, or restaurants, for example) to a user, often by looking for relationships between that user and a large base of other users. In a sense, a recommender system automates the social process of obtaining referrals or recommendations from like-minded friends.
The presentations were given by:
+ Professor John Riedl, University of Minnesota
"Recommender Systems: Evolution of Collaborative Filtering Recommender Interfaces"
Note: Dr. Riedl is a member of the Group Lens project. One of their projects, MovieLens, offers free access to a movie recommendation service.
+ Jon Herlocker, Oregon State University
Collaborative Filtering: Some Comments on the State of the Art
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.