Bob Heyman, with the title of Chief Search Officer that I've never seen before, argues that search needs to be considered as part of anyone's overall marketing plan: SEM: Still an Adolescent? Too right. Fredrick Marckini also recently said the same thing in SEM Wants to Embrace the CMO.
Heck, I'll add more fuel to the fire. Our next SES show in Chicago has a session called "Integrating Search Into Other Marketing." Description?
Search engine marketing should be considered as an essential part of any overall marketing campaign. In this session, we look at successes from considering search from the very beginning, as well as failures that result if this is not done.
Hopefully, we'll have some good stories of actual integration happening, rather than hopes!
Save up to $400! Register now for SES New York 2012, the leading search & social marketing event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Early bird rate expires March 2.
