SEO News

Microsoft Search Research

by , Comments

At the Web 2.0 Conference last week, eWeek Senior Editor Peter Galli spent a few minutes chatting with Microsoft's Rick Rashid, senior vice president for research.

Galli's interview: Microsoft Research Efforts in Full Swing, is now online. You'll read about web search and personalization. Peter asks about blog searching but Rick says he can't comment.

Danny recently posted a roundup of coverage from Microsoft Search Champs and I blogged about Microsoft's Text Mining Search and Navigation team.

and on a somewhat related note...

A new paper co-authored by Susan Dumais from Microsoft Research was published on the web today. It appears in the e-journal, Information Research.

Title: Information behaviour that keeps found things found
Authors: Harry Bruce, William Jones, University of Washington
Susan Dumais, Microsoft Research

This paper reports on a study that the researchers call: 'Keeping found things found on the Web' or 'KFTF'. The research focuses on the classic problem of ensuring that once a useful information source or channel has been located, it can be found again when it is needed. To achieve this goal, individuals engage in information behaviour that the research team refers to as keeping and re-finding. The research study observed both types of information behaviour.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus