At the Web 2.0 Conference last week, eWeek Senior Editor Peter Galli spent a few minutes chatting with Microsoft's Rick Rashid, senior vice president for research.
Galli's interview: Microsoft Research Efforts in Full Swing, is now online. You'll read about web search and personalization. Peter asks about blog searching but Rick says he can't comment.
and on a somewhat related note...
A new paper co-authored by Susan Dumais from Microsoft Research was published on the web today. It appears in the e-journal, Information Research.
Title: Information behaviour that keeps found things found
Authors: Harry Bruce, William Jones, University of Washington
Susan Dumais, Microsoft Research
This paper reports on a study that the researchers call: 'Keeping found things found on the Web' or 'KFTF'. The research focuses on the classic problem of ensuring that once a useful information source or channel has been located, it can be found again when it is needed. To achieve this goal, individuals engage in information behaviour that the research team refers to as keeping and re-finding. The research study observed both types of information behaviour.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!