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Google Advertising Forecasts Obtained by the SF Chronicle

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Verne Kopytoff at the San Francisco Chronicle has once again gotten access to some internal Google documents. These dccs show that the company is planning to to add 372,000 new advertisers during the next four years.

The internal Google documents obtained by The Chronicle give unusual detail about the matter. They include advertising forecasts that have not been publicly disclosed.

Google predicted that the number of advertiser accounts will jump from 280,000 this year to 378,000 in 2005, according to the documents. From 2004 to 2008, the number of accounts is expected to more than double to 652,050.

Google expects its advertiser accounts to grow 35 percent between 2004 and 2005, according to the internal documents. However, Google estimates that the growth rate will decline to 15 percent between 2007 and 2008.

More in the article: Google forecasts growth Search engine sees 372,000 new ad accounts in 4 years
A chart showing estimated advertiser growth is also available.


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