>From the press release:
"A working group of search engine marketing professionals in the UK has come together to plan the formulation of a UK based trade association.
"The proposed Search Marketing Association UK (SMA-UK) will provide a platform to inform and educate the marketplace of the benefits of search marketing in the overall marketing mix, as well is giving its members an industry voice. Barry Lloyd of search marketing firm MakeMeTopï is acting Chairman of the group, with Andy Atkins-Kruger of search marketing firm Web Certain as acting Deputy."
Meanwhile, Greg Jarboe sends word of SEMPO's official reaction to the formation of SMA-UK:
"We think the creation of SMA-UK is a good thing. This group realized that their region required a unique organizational structure and we congratulate them on taking the initiative to create it. SEMPO looks forward to working with them down the road on issues that impact the industry."
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!