Chris blogged earlier about the new Search Marketing Association UK group. Now ClickZ has a good article about the SMA-UK and why it formed: UK Search Marketers Form SEMPO Alternative. Meanwhile, discussion of the group is over in our forums: New trade association for search marketers.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.