Yahoo and Adobe Announce a Partnership
YahooBat? AcroHoo?
Excuse me?
A deal that gives Yahoo a new and very large distribution channel for their toolbar and will later see Yahoo search embedded in the Acrobat Reader will be announced today.
First, the companies will introduce a cobranded toolbar that will install (if selected) when updating to new versions of the Acrobat Reader. It will also offer direct access to Adobe’s Web-based document conversion service.
The AP article goes on to say that future versions of the Acrobat Reader will offer Yahoo search built directly into the product so users will not have to launch a browser to access web content.
“We call it being available at the point of inspiration,” said Tim Cadogan, Yahoo’s vice president of search.
The financial terms of the deal were not disclosed. [Pam] Deziel [a director of product marketing for Adobe] said only certain elements regarding search features were exclusive to Yahoo, but she and Cadogan refused to give further details.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now