A deal that gives Yahoo a new and very large distribution channel for their toolbar and will later see Yahoo search embedded in the Acrobat Reader will be announced today.
First, the companies will introduce a cobranded toolbar that will install (if selected) when updating to new versions of the Acrobat Reader. It will also offer direct access to Adobe's Web-based document conversion service.
The AP article goes on to say that future versions of the Acrobat Reader will offer Yahoo search built directly into the product so users will not have to launch a browser to access web content.
"We call it being available at the point of inspiration," said Tim Cadogan, Yahoo's vice president of search.
The financial terms of the deal were not disclosed. [Pam] Deziel [a director of product marketing for Adobe] said only certain elements regarding search features were exclusive to Yahoo, but she and Cadogan refused to give further details.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!