A deal that gives Yahoo a new and very large distribution channel for their toolbar and will later see Yahoo search embedded in the Acrobat Reader will be announced today.
First, the companies will introduce a cobranded toolbar that will install (if selected) when updating to new versions of the Acrobat Reader. It will also offer direct access to Adobe's Web-based document conversion service.
The AP article goes on to say that future versions of the Acrobat Reader will offer Yahoo search built directly into the product so users will not have to launch a browser to access web content.
"We call it being available at the point of inspiration," said Tim Cadogan, Yahoo's vice president of search.
The financial terms of the deal were not disclosed. [Pam] Deziel [a director of product marketing for Adobe] said only certain elements regarding search features were exclusive to Yahoo, but she and Cadogan refused to give further details.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.