A look at the business of social networking in the AP article: Networking site LinkedIn causes buzz -- but can it be profitable?
[Reed] Hoffman [LinkedIn CEO] and LinkedIn co-founder Konstantin Guericke say they're confident their 30-employee company will become profitable before 2006. How? By relying on a mixture of advertising and subscriptions sold to some of the site's 1.2 million users.
They believe they can, while leaving the basic service open for free, charge "power users" such as executive recruiters, sales representatives and investment professionals who tap into the network frequently.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!