Most blogs are simply convenient self-publishing tools, providing authors with an easy way to reach a relatively limited audience of readers. But blogs are increasingly attracting attention from search engines, and with a bit of creativity, can become an integral part of an overall search marketing campaign.
In today's SearchDay article, Web Feeds, Blogs & Search Engines, guest writer Mike Rende covers a recent Search Engine Strategies panel that focused on the increasingly important interaction between content syndication via blogs and search engines, and how it's changing the way we find and consume information.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.