Local Search Continues to Grow, What About the Yellow Pages?
In the Clickz article: Kelsey: Local, Shopping Search Grow, Kevin Newcomb takes a look at a new study from The Kelsey Group and BizRate.com that reports that, “74 percent of respondents perform local searches, and 37 percent of online consumers are very familiar with shopping search sites.”
While we’re on the topic of the growing local search marketplace, what about the Yellow Pages? Neg Norton, president of the Yellow Pages Association, says that the these directories are not nearing death. See the Media Post commentary: Is Search Writing the Yellow Pages Obituary? Definitely Not.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now