Yahoo!, although viewed by some as less likely to make a play than media organizations such as Dow Jones & Co. and Viacom's CBS, which already owns 22% of MarketWatch, now has the inside track, said a source close to the situation.
"Deals can break down, but it's Yahoo!'s to lose," the source said. "It's probably more a matter of price, and MarketWatch may want to smoke out other guys into making a bid. But Yahoo! has the cash and stock to pull off a deal, and they aren't afraid to pay a premium."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!