Last week it was widely reported that online business news publisher MarketWatch.com was up for sale. Today, The Deal reports that Yahoo, "is emerging as a leading bidder" for the company.
Yahoo!, although viewed by some as less likely to make a play than media organizations such as Dow Jones & Co. and Viacom's CBS, which already owns 22% of MarketWatch, now has the inside track, said a source close to the situation.
"Deals can break down, but it's Yahoo!'s to lose," the source said. "It's probably more a matter of price, and MarketWatch may want to smoke out other guys into making a bid. But Yahoo! has the cash and stock to pull off a deal, and they aren't afraid to pay a premium."
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.