SEO News

Searching For Packaged Goods

by , Comments

People looking for consumer packaged goods -- you know, boxes of tissue, dog food, cans of soup and other products on shelves in stores -- wouldn't seem likely to search for them via search engines. After all, they know where to get these products at their local brick-and-mortar stores. But Kevin Ryan argues that for whatever reason, brand searches for such items do take place. Brand owners need a strategy to tap into this. Packaged Goods in Search is a two-part look at the issue. Link is to the second part, which leads to the first.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus