People looking for consumer packaged goods -- you know, boxes of tissue, dog food, cans of soup and other products on shelves in stores -- wouldn't seem likely to search for them via search engines. After all, they know where to get these products at their local brick-and-mortar stores. But Kevin Ryan argues that for whatever reason, brand searches for such items do take place. Brand owners need a strategy to tap into this. Packaged Goods in Search is a two-part look at the issue. Link is to the second part, which leads to the first.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!