There are searchers, and then there are Super Searchers. Super Searchers have the ability to find seemingly any type of information, either by teasing it out of a search engine or by using a specialized sleuthing technique developed from lots of experience experimenting and fiddling around with other online search tools.
Tara Calishain rates in my book as one of the world's foremost Super Searchers. Tara's ResearchBuzz is on my short list of must-visit web sites each day. She's also the co-author of Google Hacks, and now she's distilled her knowledge and skills into a new book called Web Search Garage. Needless to say, I recommend it highly.
For a full review of this excellent book, read on in today's SearchDay article, Tuning up your Skills in the Web Search Garage.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.