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$30 Million Jump in Domestic Paid Search Ads at AOL

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The Washington Post takes a look at the Time Warner earnings announcement in: Time Warner Sets Aside Legal Reserve.

On Paid Search and AOL:
AOL's sales in the quarter rose 1 percent to $2.1 billion, reflecting a $79 million surge in advertising revenue, an increase of 44 percent, which was offset partly by a $52 million drop in subscription revenue, a decline of 3 percent.

The growth in ad revenue included a $30 million jump in domestic paid search ads and a $35 million increase related to AOL's acquisition this summer of Advertising.com.

More in the Clickz article: AOL's Ads Surge, Subscriptions Drop


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