SEO News
Search

Local Search and Pay-Per-Call Technology

by , Comments

The Forbes article: Search Engines Go Local, offers an overview of the local search scene, and focuses on Ingenio, the company providing the pay-per-call technology for FindWhat's new service.

Ingenio plans to start a job that Google started but didn't fully finish. Under Google's pay-per-click advertising model, advertisers pay only after users have clicked on the ad. Ingenio is going after a model it describes as pay-per-call.

The results, [Marc] Barach [Ingenio's chief marketing officer] says, are pretty promising. "What we have found so far is that businesses are willing to pay ten times more for leads generated over the phone than for leads generated from a Web site.

Investors in Ingenio include eBay and Vulcan Ventures.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus