Product Pricing and Shopping Engines
Here’s an interesting read.
Arik at Forbes writes about research by Michael Baye, Indiana University and John Morgan, UC Berkeley that looks at product pricing in the age of comparison shopping engines.
With ever more powerful and smart search technologies cropping up online offering new ways to compare prices–Google’s Froogle, Product MySimon come to mind–wouldn’t price-sensitive consumers automatically gravitate toward retailers with the lowest prices and thus unleash a fierce attack on profit margins?
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now