Another search advertising/yellow pages deal to report.
Goldman Sachs told customers today, Dex's advertisers receive added exposure via the online distribution capabilities of Google, while Google's users receive access to relevant local content. We believe this agreement, along with the company's other online initiative WebClicks, help to alleviate some investor concern regarding the competitive threat posed by the Internet to print-based yellow page publishers.
The Google/Dex Media deal is a one-year agreement and can be renewed upon expiration.
Dex is the exclusive publisher of the Yellow Pages and White Pages directories for Qwest in the 14 states where Qwest is the local exchange carrier.
At the end of October, Google announced a deal with Bell South to sell Google ads. See: BellSouth Will Sell Google Ads and Google-BellSouth Partnership -- Not Quite Revolutionary.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!