Another search advertising/yellow pages deal to report.
Goldman Sachs told customers today, Dex's advertisers receive added exposure via the online distribution capabilities of Google, while Google's users receive access to relevant local content. We believe this agreement, along with the company's other online initiative WebClicks, help to alleviate some investor concern regarding the competitive threat posed by the Internet to print-based yellow page publishers.
The Google/Dex Media deal is a one-year agreement and can be renewed upon expiration.
Dex is the exclusive publisher of the Yellow Pages and White Pages directories for Qwest in the 14 states where Qwest is the local exchange carrier.
At the end of October, Google announced a deal with Bell South to sell Google ads. See: BellSouth Will Sell Google Ads and Google-BellSouth Partnership -- Not Quite Revolutionary.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.