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Google Makes Deal with Another Yellow Pages Provider

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Another search advertising/yellow pages deal to report.

We learn in the Forbes article: Google, Dex Media Deal A Win-Win that the search company has struck a "content-sharing agreement" with yellow page directory provider, Dex Media.

Goldman Sachs told customers today, Dex's advertisers receive added exposure via the online distribution capabilities of Google, while Google's users receive access to relevant local content. We believe this agreement, along with the company's other online initiative WebClicks, help to alleviate some investor concern regarding the competitive threat posed by the Internet to print-based yellow page publishers.

The Google/Dex Media deal is a one-year agreement and can be renewed upon expiration.

Dex is the exclusive publisher of the Yellow Pages and White Pages directories for Qwest in the 14 states where Qwest is the local exchange carrier.

At the end of October, Google announced a deal with Bell South to sell Google ads. See: BellSouth Will Sell Google Ads and Google-BellSouth Partnership -- Not Quite Revolutionary.


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