Earlier, I discussed the pressures that affiliate ads place on the relevancy of paid search listings. Andrew Goodman has just posted an article on the topic over at Traffick that takes another good look at the issue: Will Google Ban Affiliate Bidding?
In particular, he talks about how automated ad building tools that Google itself provides makes it easy for affiliates to follow a dictionary-bidding approach. Well worth a read.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.