If search engines have an Achilles heel, it's that the crawling process lags the content creation process. While content from some sites appears quickly in search engines, it takes up to a month for crawlers to do a comprehensive refresh of all new web content. This means that all search engines, no matter how comprehensive, are to one degree or another out of date.
Today's SearchDay article, Managing the Firehose of Real-Time Information, focuses on PubSub, a service that monitors blogs, SEC filings, Newsgroup postings and other sources, and matches your keyword based queries against those sources in real-time. It's a great "prospective" tool for supplementing the "retrospective" results you get with search engines. It's also a terrific early warning system for new sources of information that you might miss using other tools, such as feed aggregators or blog search engines. Definitely worth a look.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!