IndustryGoogle & Approved Cloaking

Google & Approved Cloaking

Last May, I wrote about how Google effectively approves of cloaking in the case of content from NPR.
The new Google Scholar launch, while good for searchers, leaves the company open to even more hypocrisy over its published
policy on cloaking.

My article on Google Scholar touches on this to a limited degree. I’ve also posted a new article
for our Search Engine Watch members that takes a longer look at the issues involved:
Google & The Approved Cloaking Problem.

In summary, Google needs to change its cloaking definition to acknowledge that approved cloaking is allowed — and it definitely needs to move forward with providing better
support to ALL web site owners, rather than just some of them.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y