PremierGuide fulfills a valuable role in the local search ecosystem, connecting search engine sites, paid content providers, local publishers and local advertisers together in a way that drives incremental traffic and revenue for all," Mr. [Malcolm] Lewis writes in a positioning paper for his company. "Paid content providers like Google and Yahoo have signed up many national advertisers, but they lack the local presence and direct sales force needed to sign up local advertisers."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.