PremierGuide fulfills a valuable role in the local search ecosystem, connecting search engine sites, paid content providers, local publishers and local advertisers together in a way that drives incremental traffic and revenue for all," Mr. [Malcolm] Lewis writes in a positioning paper for his company. "Paid content providers like Google and Yahoo have signed up many national advertisers, but they lack the local presence and direct sales force needed to sign up local advertisers."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!