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A Positive Look at the Butler

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The USA Today's Jefferson Graham with a positive look at Ask Jeeves in the article: In search, the butler did it.

Jeeves has its own search technology and is proud of it.

"We look at the Web differently — at the credibility of a source, as opposed to just the popularity of a site," says Jim Lanzone, Jeeves' senior vice president.

Web sites rise to the top of Google's index based, in part, on how many other sites link to it. Yahoo, which dumped Google as its search engine in February for its own, uses similar search attributes. So does MSN, which is testing new search technology at a "beta" site.

Teoma's difference is that instead of just looking at the links, it also factors in the likely credibility of the site itself. For instance, a search for "Bay Area airports" on Jeeves displays official airport sites for San Francisco, Oakland and San Jose. The same search on Google highlights local newspaper articles about the airports.

Danny is quoted throughout the article.


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