SEO News
Search

A Positive Look at the Butler

by , Comments

The USA Today's Jefferson Graham with a positive look at Ask Jeeves in the article: In search, the butler did it.

Jeeves has its own search technology and is proud of it.

"We look at the Web differently — at the credibility of a source, as opposed to just the popularity of a site," says Jim Lanzone, Jeeves' senior vice president.

Web sites rise to the top of Google's index based, in part, on how many other sites link to it. Yahoo, which dumped Google as its search engine in February for its own, uses similar search attributes. So does MSN, which is testing new search technology at a "beta" site.

Teoma's difference is that instead of just looking at the links, it also factors in the likely credibility of the site itself. For instance, a search for "Bay Area airports" on Jeeves displays official airport sites for San Francisco, Oakland and San Jose. The same search on Google highlights local newspaper articles about the airports.

Danny is quoted throughout the article.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus