[Snap.com] replaces the traditional "pay-per- click' search model, in which an advertiser pays the search engine for every click delivered to its Web site, with a 'pay-per- conversion' model in which advertisers only pay Snap based on purchases made at the site. 'We think that it is an innovation that everyone will be doing in five years,' said Chief Executive Officer Tom McGovern."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.