[Snap.com] replaces the traditional "pay-per- click' search model, in which an advertiser pays the search engine for every click delivered to its Web site, with a 'pay-per- conversion' model in which advertisers only pay Snap based on purchases made at the site. 'We think that it is an innovation that everyone will be doing in five years,' said Chief Executive Officer Tom McGovern."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!