[Snap.com] replaces the traditional "pay-per- click' search model, in which an advertiser pays the search engine for every click delivered to its Web site, with a 'pay-per- conversion' model in which advertisers only pay Snap based on purchases made at the site. 'We think that it is an innovation that everyone will be doing in five years,' said Chief Executive Officer Tom McGovern."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!