[Snap.com] replaces the traditional "pay-per- click' search model, in which an advertiser pays the search engine for every click delivered to its Web site, with a 'pay-per- conversion' model in which advertisers only pay Snap based on purchases made at the site. 'We think that it is an innovation that everyone will be doing in five years,' said Chief Executive Officer Tom McGovern."
Twitter Canada MD Kirstine Stewart to Keynote Toronto
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