Over on the Yahoo Search Blog, An Interview with Tim Converse touches on some of the things Yahoo does to shape relevancy and fight spam. A key part is coming up with a way to automatically classify documents across the web, include those that would be considered spam. But don't get too excited -- no secrets on what exactly makes up spam are disclosed.
By the way, those who need an eye-opening experience to what spam is should check out the What Is Spam? session at SES Chicago later this month. Tim Mayer from Yahoo is a veteran of that session from when we offered it several conferences ago and returns as part of the panel. It's designed for those who are worried they might "accidentally" spam a search engine.
Expect Tim and the other panelists to show you some you some egregious examples of spam, resting the minds of those who fear a simple mistake will get them banned.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.