More pay-per-call services to report on.
Citysearch has launched a pay-per-call service called PFP-Calls.
The new product allows local merchants to track business leads through the number of phone calls they receive. Merchants are charged a fee per call and when an advertising cap is reached the toll free number (which appears throughout the site) is removed and replaced with the local, non-metered number (which only appears on the merchant's information page). A bit more info in the news release.
I wonder if pay-per-call fraud will be a topic in 2005. (-:
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!