Several years ago, iWon gained an audience quickly by giving away prizes (see my iWon Wins Users article). That didn't help retain the audience in the long-run. Nevertheless, Blingo is trying the same thing, promising prizes for search. The ads on the site come from Google. The search results themselves appear to come from Gigablast. The promotion model and hype is iWon, circa 2000.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!