Several years ago, iWon gained an audience quickly by giving away prizes (see my iWon Wins Users article). That didn't help retain the audience in the long-run. Nevertheless, Blingo is trying the same thing, promising prizes for search. The ads on the site come from Google. The search results themselves appear to come from Gigablast. The promotion model and hype is iWon, circa 2000.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.