SEO News

Yes, AOL Desktop Search Uses Copernic!

by , Comments

Deep in my write-up on Yahoo's desktop search plans earlier today, I recapped the status of desktop search for the other players including AOL. An important point buried in there I should have broken out -- AOL's tool, bundled into its browser, is powered by the Copernic tool. So I'm fixing that now :)

More details are in my original story. The partnership should be a key one to Copernic, having a great product but until now lacking the distribution of the major search engines.

And a hat tip to reader John C, who alerted me to this back in November. He pointed me to a message board post mentioning that the technology was going to be used. I've just been so swamped that it took until today for me to finally download the AOL Browser and verify this for myself.

It's surprising it's not been mentioned before. It's a public beta that any AOL user can enter, as explained in my story. And any AOL user who clicked on the About menu for the desktop search feature would have gotten this big window:

So -- if it was a secret, it was poorly kept for ages. Very odd Copernic hasn't mentioned it before themselves.

Postscript: Michael Bazeley at SiliconBeat has a quote from Copernic CEO David Burns suggesting that due diligence around the acquisition has prevented Copernic from talking about this.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus