The legal department at Google is a busy place these days. On Monday, the Geico v. Google trial begins in Virginia.
Today, Searchblog has an item about Google being sued over the Google Scholar name.
The ACS complaint contends that Google's use of the word scholar infringes on ACSs SciFinder Scholar and Scholar trademarks and constitutes unfair competition.
The field of scientific research and related services is, of course, open to all, said Flint Lewis, ACSs secretary and general counsel, in a statement. But when someone uses a trademark similar to ours, we have no choice but to take actionto protect the goodwill that we have built over the years and to prevent the likelihood of confusion in the marketplace.
If you would like to read the full text of the complaint the ACS filed with the U.S. District Court in D.C., I've posted a copy of it here.
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Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!