SEO News
Search

Microsoft's "Broader" Search Strategy

by , Comments

The Seattle Times article: MSN search engine has foot in door, takes a close look at how a search box in MSN Messenger 7.0 might reveal clues about MSN's "broader strategy in the search business."

The rectangular box, embedded in a preview version of the company's MSN Messenger 7.0, is a search field. Users will be able to launch Internet searches directly from that field, automatically opening a Web browser to display the relevant results on an Internet search site...The feature sends people to Microsoft's MSN Search service. In the process, it demonstrates what promises to be one of the Redmond company's main advantages as it tries to come from behind in the search business -- its ready access to hundreds of millions of people already using its various types of computer software.

It's probably worth mentioning that Yahoo! Messenger includes a search box at the bottom of the application. Yahoo! Messenger also allows you to run a web search directly from IM box.


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus