Kris Oser at AdAge.com (free, sub req.) looks at the rising cost of keywords in: Search Engine Ad Term Prices Skyrocket.
Because the method has proven to be such an effective marketing tool and also because record numbers of consumers are shopping online this holiday season, the price for premium search words and phrases has risen as much as 80% since last year, according to Rob Wilk, director-search engine marketing at Avenue A/Razorfish Search.
Search-related media buying agencies say that online marketers are developing the habit of increasing their search marketing budgets by up to 30% for the gift-giving season.
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