Kris Oser at AdAge.com (free, sub req.) looks at the rising cost of keywords in: Search Engine Ad Term Prices Skyrocket.
Because the method has proven to be such an effective marketing tool and also because record numbers of consumers are shopping online this holiday season, the price for premium search words and phrases has risen as much as 80% since last year, according to Rob Wilk, director-search engine marketing at Avenue A/Razorfish Search.
Search-related media buying agencies say that online marketers are developing the habit of increasing their search marketing budgets by up to 30% for the gift-giving season.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!